When graduates are individually recognized on stage, we are able to determine precisely who each person is by virtue of the fact that names are announced. However, it is not easy to individually identify public relations (PR) images of graduates taken before or after the ceremony. This is because photographers capture PR images "in the moment," and cannot always document each person's name before moving on to the next opportunity. The result is that these images are put into a large "gallery" with hundreds of other PR images, and graduates often need to browse through them all in order to find their own.
GradImages is changing this with enhanced image recognition, which has made remarkable advancements in the last few years. Partnering with a leading company in the image recognition industry, the objective is to scan every PR image using computer software, and attempt to match the person (or people) in each image with a known person from the ceremony portrait pose.
There are several instances during commencements where this technology is valuable:
- Small group pictures taken of a graduate with family and friends;
- PR images taken during the ceremony, when our photographers must be discrete.